Some popular social media apps 'unbundle' features left and right, while other services stick to all-encompassing apps with a variety of functionality. Each strategy has its pros and cons, and each makes sense for different types — and different sizes — of companies.
To "bundle" or not to bundle, that is the challenge social media and messaging services wrestle with these days. (Or at least one of the challenges.) The answer is not a simple one because trends change, and what works today may not work as well tomorrow.