Web 2.0
Web applications, new collaboration paradigm using the Internet. Blogs, Forum, Social Networking.

Recrutement et réseaux sociaux: encore des progrès à faire.

Une étude Adecco illustre le décalage entre les stratégies digitales des demandeurs d’emploi et les attentes réelles des recruteurs, tout particulièrement sur les réseaux sociaux. Les demandeurs d’emploi ont globalement cerné le potentiel des réseaux sociaux, mais ne s’en sont encore que partiellement approprié les subtilités, au même titre que les recruteurs.

With Atlas, Facebook advertisers can follow you around the Web

Facebook is pushing its advertising technology beyond its website and apps to the rest of the Internet -- and into more direct competition with Google.

The world's largest social network said Sunday it will relaunch Atlas, an advertising technology it bought from Microsoft last year. The new Atlas was rebuilt to allow Facebook's partners to send ads to the company's users anywhere the service can see them on the Web.

Jive adds Office 365 connectors for its enterprise social suite

Jive has built links between its enterprise social networking (ESN) suite and Microsoft’s Office 365 to let users leverage Jive collaboration features with the cloud versions of Outlook, Office, SharePoint and OneDrive for Business.

Amazon building ad system to compete with Google's

Amazon plans to expand its small online ad delivery business enough to take on Google's AdWords, according to a Wall Street Journal report.

The company is developing a platform for delivering ads both on its own properties and other sites, potentially creating a significant new source of revenue for the e-commerce giant, the report said. The move could also reduce the number of Google-delivered ads on Amazon's own site.

Amazon to acquire video game streaming site Twitch for $970 million

Amazon will pay US$970 million to acquire Twitch, a site for live video broadcasts of people's video gaming sessions.

Amazon said in a statement it would pay $970 million in cash to acquire all outstanding shares of Twitch, in a deal that CEO Jeff Bezos said would let Twitch build new services for the gaming community. The price will be adjusted for the assumption of options and other items, Amazon said.

Microsoft adds Yammer to more Office 365 editions

Microsoft will bundle Yammer with more editions of Office 365, adding the enterprise social-networking product to the suite's editions for schools and midsize businesses.

Existing subscribers of Office 365 Midsize Business and Office 365 Education plans will get licenses for Yammer's Enterprise edition at no additional cost, the company said Monday.

15 conseils pour augmenter les ventes de votre site e-commerce

Une sélection de 15 conseils donnés par des professionnels de l’e-marketing, pour vous aider à augmenter drastiquement les ventes de votre site e-commerce.

Salesforce takes a shot at Zendesk, Freshdesk with Desk.com upgrade

Salesforce.com wants to be the go-to option when small and medium-sized businesses decide they need better customer support software, with a series of updates to its Desk.com application. Desk.com is the result of Salesforce.com's 2011 acquisition of Assistly and is the SMB alternative to its Sales Cloud support software suite, which is aimed at big companies.

Rok Solution, spécialiste du collaboratif dans le cloud, poursuit son développement

L’éditeur français Rok Solution, qui creuse le sillon de « l’intelligence collaborative » dans le cloud, poursuit le financement de ses activités et vise les USA. Spécialiste du collaboratif dans le cloud, l’éditeur français Rok Solution vient de lever 1,5 million d’euros auprès de StarQuest Capital et de business angels.

How to use social networking to succeed in business

"Networking as an executive in any profession or industry is possibly one of the most valuable ways to build credibility both personally and professionally. It won't happen naturally and requires significant investments both in time and fostering business relationships, but can yield long lasting return on investment both in business, leveraging referrals, new business, and opportunities to advance your own career," says Laura McGarrity, Vice President of Marketing at Mondo, an IT sourcing and staffing firm.

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