Web 2.0
 
Web applications, new collaboration paradigm using the Internet. Blogs, Forum, Social Networking.

Publicité en ligne; plus de 30% du marché publicitaire média en 2018.

Selon une étude de l’IDATE, le marché mondial de la publicité en ligne devrait représenter, en 2018, plus de 30% du marché publicitaire média.

Zoho aims for improved information sharing with integrated suite

Zoho is integrating its suite of products in hopes of delivering a service for salespeople that matches and in some cases beats market leader Salesforce.com.

"We have about eight different products. We thought, 'Why not bring them together, integrate them together tightly so information seamlessly flows between systems," Raju Vegesna, an evangelist at Zoho, said.

Enterprise mobile messaging market gets more crowded with launch of Avaamo

Another startup wants to offer mobile messaging to enterprises, even though it's questionable whether such a narrow service can sustain a company and even though it's likely that larger enterprise collaboration vendors will jump into this market.

This time it's a company called Avaamo, which is led by two former Tibco executives and which announced on Wednesday that it has secured US$6.3 million in seed funding.

Facebook is extending the reach of its ad-targeting talents

On Tuesday, the social networking giant invited all mobile app developers and publishers onto the Facebook Audience Network, a mobile advertising network that extends beyond Facebook itself and onto third-party mobile apps. Facebook began testing the network in January, and now, according to Facebook product manager Sriram Krishnan, who oversees the company’s mobile advertising efforts, the network is “broadly available.” That means any developer or publisher can sign up to display the

European SugarCRM customers get more options via Deutsche Telekom

SugarCRM customers in Germany, Austria and Switzerland -- especially those concerned about privacy and data access issues -- look to be the prime beneficiaries of a deal for Deutsche Telekom to host the company's customer relationship management service.

Recrutement et réseaux sociaux: encore des progrès à faire.

Une étude Adecco illustre le décalage entre les stratégies digitales des demandeurs d’emploi et les attentes réelles des recruteurs, tout particulièrement sur les réseaux sociaux. Les demandeurs d’emploi ont globalement cerné le potentiel des réseaux sociaux, mais ne s’en sont encore que partiellement approprié les subtilités, au même titre que les recruteurs.

With Atlas, Facebook advertisers can follow you around the Web

Facebook is pushing its advertising technology beyond its website and apps to the rest of the Internet -- and into more direct competition with Google.

The world's largest social network said Sunday it will relaunch Atlas, an advertising technology it bought from Microsoft last year. The new Atlas was rebuilt to allow Facebook's partners to send ads to the company's users anywhere the service can see them on the Web.

Jive adds Office 365 connectors for its enterprise social suite

Jive has built links between its enterprise social networking (ESN) suite and Microsoft’s Office 365 to let users leverage Jive collaboration features with the cloud versions of Outlook, Office, SharePoint and OneDrive for Business.

Amazon building ad system to compete with Google's

Amazon plans to expand its small online ad delivery business enough to take on Google's AdWords, according to a Wall Street Journal report.

The company is developing a platform for delivering ads both on its own properties and other sites, potentially creating a significant new source of revenue for the e-commerce giant, the report said. The move could also reduce the number of Google-delivered ads on Amazon's own site.

Amazon to acquire video game streaming site Twitch for $970 million

Amazon will pay US$970 million to acquire Twitch, a site for live video broadcasts of people's video gaming sessions.

Amazon said in a statement it would pay $970 million in cash to acquire all outstanding shares of Twitch, in a deal that CEO Jeff Bezos said would let Twitch build new services for the gaming community. The price will be adjusted for the assumption of options and other items, Amazon said.

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