Getting a positive return on investment from a social media campaign is about more than tracking the number of your Facebook fans and Twitter followers. It's about linking the social strategy to measurable business objectives, according to Gartner, which says most businesses aren't doing this.
Tablets and smartphones continue to make headway in the enterprise as companies have surrendered to -- if not embraced -- the BYOD (bring your own device) movement. It turns out that enterprise users prefer mobile devices running Apple over Android by a margin of around four to one.
As smartphone and tablet usage skyrockets, IT seeks a way to distribute its own apps
With more employees using smartphones and tablets for business, enterprises are setting up their own app stores for application distribution, leveraging a consumer model for mobile application access that is tuned to the workplace. Instead of saddling already overburdened IT personnel with getting applications to individual devices, these app stores provide a central distribution mechanism for employees to download applications themselves.
Bring-your-own-device, or BYOD, is a movement blurring the line between work and personal life. After all, BYOD is all about employees using personal smartphones and tablets for business purposes. So does this mean people check Facebook when they should be working or read job-related emails on weekends?
In other words, does BYOD help or hinder worker productivity?
Worldwide software-as-a-service (SaaS) spending is forecast to reach $14.5 billion in 2012, a 17.9 percent increase from 2011, according to Gartner.
The analyst house added that SaaS sales will experience healthy growth through to 2015, when worldwide revenue is projected to reach $22.1 billion.
Selon le cabinet Gartner, le marché du SaaS (Software-as-a-Service) devrait progresser de presque 18% cette année, porté par les investissements des Etats-Unis et de l’Europe de l’Ouest.
North America is generating most of the business, but sales are rising quickly in Western Europe and Asia-Pacific
Global spending on SaaS (software as a service) will rise 17.9 percent this year to $14.5 billion, according to figures released Tuesday by analyst firm Gartner.
SaaS market growth will remain strong through 2015, when spending on the software is expected to hit $22.1 billion, according to Gartner.
The good news about business VoIP spending is that it is set to grow at about 9.4 percent annually from 2012 to 2015, according to the latest forecast published by the Telecommunications Industry Association.
If the BYOD (bring your own device) trend wasn't flummoxing enough, now IT Admins are increasingly contending with BYOC (bring your own cloud), where end-users enlist public cloud services -- think Amazon Web Services -- without preliminary input or approval from IT. At the same time, according to the findings of a new BMC-sponsored report by Forrester Research titled "Deliver on High Cloud Expectations," most company leaders agree that IT should be responsible for the security and reliability of those services.
Hewlett-Packard today made it official: It is merging its PC and printing units in a bid to improve the financial profile of both increasingly commoditized products.
The news, which surfaced yesterday at AllThingsD, means that Vyomesh Joshi, who led the printer unit, is retiring. The combined unit will now report to Todd Bradley.
HP said in a statement that the combination will help the company's go-to-market strategy, branding, supply chain, and customer support.
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