Q3-2011: Avaya Grabs Nearly a Quarter of the World's PBX Revenue
 
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According to the latest from Infonetics Research, Avaya led the PBX market with about a quarter of the world’s PBX revenue in Q3, followed by Cisco.

"Avaya is holding onto its revenue lead with steady shipments and healthy ASPs due to continued increases in IP endpoint sales. Cisco is a close second, posting sequential and year-over-year revenue increases in 3Q11. Cisco's overall ASPs declined in the quarter due to special promotional packages and pricing that helped spur activity," said Diane Myers, directing analyst for VoIP and IMS at Infonetics Research.

The PBX market, which consists of PBX phone systems, VoIP gateways, unified communication applications, and IP phones, has been highly competitive and continued its slow and steady recovery according to the research findings. Global PBX/KTS phone system revenue also grew 5.5 percent sequentially in 3Q11 to $2.15 billion, reversing the sequential declines from the first two quarters of the year.

Further, the 3Q11 Enterprise Unified Communication, VoIP, and TDM Equipment vendor market share report found that the global PBX market was up 6.6 percent, continuing the slow and steady recovery recorded throughout 2011 on a year-over-year basis.

Among the components of PBX, Unified Communications posted the highest revenue increase, with a 15.2 percent sequential increase. VoIP gateways saw a small decline by 1.5 percent.

EMEA which recorded 11.0 percent sequential growth in PBX revenue, was the most promising region. However, the current economic situation is likely to affect the market in the coming months, cautions Infonetics Research.

This growth in the PBX market is fuelled by the migration of businesses to IP-based phone systems and is evident from the fact that Hybrid IP PBXs continue to dominate, making up nearly 2/3 of global revenue; pure IP PBXs continue to grow as a proportion of the overall market, making up nearly a third and growing. Also, TBM PBXs, despite sporadic growth spurts, continue to decline overall.

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