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Global SMB Insights & GTM Strategy Consulting
Updated: 56 min 24 sec ago

How Profitable Resellers Are Capturing the SMB Cloud Opportunity

Mon, 01/19/2015 - 21:51
The cloud reseller market is a hot place to be right now, and it’s no wonder: Small and medium businesses (SMBs) are gradually moving to cloud-based environments, and a finite number of providers are reaping the benefits. As partners consider moving into the cloud reseller space, they must work to understand SMBs’ needs, mindsets, and […]
Categories: SMB

How’s Search Working for Your Prospect’s Buying Journey?

Fri, 01/09/2015 - 16:07
In the Beginning Was the Keyword Of the many pathways leading to the top of the sales funnel, the keyword search is turning out to be the widest one. This is especially true as firms adopt new technology solutions for the first time, or are looking to resolve an issue their current solution cannot handle. […]
Categories: SMB