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Updated: 2 hours 28 min ago

Familiarize Your SMB with Online Forms

Fri, 04/17/2015 - 20:08

By: Chad Reid is Director of Communications at JotForm

Running a SMB doesn’t have to be tricky business. If you’re running your own company, every tool at your disposal counts; especially the ones that save you time and hassle. Crafty small- and medium-sized SMBs utilize web forms to drive revenue and reveal key insights.

Let online forms do the heavy lifting for gathering customer insights, generating leads, collecting payments, finding new talent and keeping your employees happy. Here are the types of forms that can help your company thrive.

The Feedback Form

Master this style of form, and use it often. Knowing how your customers, former customers, employees and prospects feel about your organization is crucial to staying afloat. Include scales and radio buttons to see trends in response data, and keep questions with written responses open ended (“How do you feel about ….?” for example). The more you know about how your SMB is perceived, the better decisions you can make your about company’s future.

The Survey Form

A great use for surveys is for your employees. Build a survey so your employees can vote for employee of the months, where and when a company party should take place, and even to collect sandwich orders for a company lunch. There’s no easier way to gather data.

The Application Form

Are you asking applicants to send résumés to your email address? Creating an application form lets you manage all of your applications in a central login, and allows you to consistently collect all the pertinent information from each applicant. It’s easy enough to set up, and ensures an applicant's’ initial point of contact with your company is a professional one.

The Lead Generation Form

A great lead generation form can turn your small SMB into a money-making machine. Customize your call-to-action button, and make your form visually appealing to get even higher conversions.

The Contact Form

If your website doesn’t feature a contact form, it’s time to give 2015 a try. A clean, clear, and functional contact form is the professional way to gather customer information, and to receive comments and concerns. Posting your email address is a dangerous gamble, and it can even be off putting to site visitors.

The Payment Form

Did you know you can collect payments for service using a simple form and a PayPal account? If you don’t need anything fancy - or your own full online store - then using a form for collecting payments for services, donations or subscriptions is a great way to go. Other than a processing transaction fee, setting the form doesn’t usually cost you any money.

The great thing is that anyone can create awesome, custom forms. Using an easy-to-use form builder, you can knock out a fantastic form in just a couple minutes. Form builders are tools that any SMB can use, and it’s something that will save you loads of time and money down the road if used effectively.

Author’s Bio:

Chad Reid is Director of Communications at JotForm, a popular online form building tool. He’s written for a myriad of publications, including the Cincinnati Enquirer, recruiter.com, and multiple Patch sites. 

Categories: SMB

SMB HR: LinkedIn isn't the best way to Recruit Employees

Wed, 04/01/2015 - 20:09

by John Reed

7% of candidates that come through referrals account for 40% of total hires

As a source of new, competent staff, employee referrals have no equal. There is no other source for candidates that generate the same ROI; in fact the 7% of candidates that come through referrals account for 40% of total hires.

New data show that employee referrals provide better candidates, higher retention rates and help companies hire faster.

Referrals are the number one source of high performing employees.

Applicants hired from a referral begin their position quicker than applicants found via job boards and career sites (after 29 days compared with 39 days via job boards and 55 via career sites).

Referral hires have higher retention rates – 46% of employee referrals stay for three years or more, compared to only 14% of those hired from job boards.

Challenges to employee referral programs

Recruiters and hiring managers realize how important and effective employee referrals are, and every large enterprise today has referral programs to stimulate their existing workforce to help identify quality candidates within their network. Companies use monetary incentives, in some cases several thousands of dollars, to get employees to refer candidates for critical open positions.

The HR question is: why do only 7% of all applications come through referrals? What is stopping employees from referring more candidates?

Recruiters declare that especially for senior roles, the peers that could make an introduction to the right candidates are usually senior managers or directors with a very busy schedule and little or no time for browsing through a company’s open positions and then identifying great candidates within their network.

The other problem is that sometimes even though a first attempt is made, employees forget to follow up, and the referral doesn’t go further.

Make referrals easy for your employees

The best way for recruiters to quickly identify great candidates through referrals would be to source talent within an employees’ network and identify candidates upfront. Once the passive candidate has been identified, the employee’s job is to simply make the introduction and let HR follow up with the talent. In order to implement and manage this process, recruiters have to:
1. Access employee’s network upfront
2. Leverage automated notification and customized messages
3. Track in real-time the status of referrals

Stalking passive candidates on LinkedIn is a least favorite activity for recruiters

If you are a recruiter you certainly know the pain of receiving hundreds of email requests from job seekers, and definitely don’t enjoy doing the same to candidates.

How can recruiters access employees’ networks and avoid LinkedIn stalking?

One option is 1-Page. 1-Page takes LinkedIn search out of the recruiting equation. The company creates customized company clouds with profiles of professionals connected to their employees. Leveraging the a large employee referral network (820+ million profiles) 1-Page allows recruiters to search candidates by job title, companies and location and see instantly those who match the criteria. The platform also identifies the employees that can make an introduction and enable HR to automate the referral process and follow up with candidates directly.

 

About 1-Page

1-Page provides a one-of-a-kind cloud-based human resources Software-as-a-Service platform, currently employed by leading global and US companies. The Enterprise Challenge-based Assessment and Engagement Platform is a patented, HR tool which enables companies to individually rank and prioritize candidates for employment positions based on their ability to solve real-time business challenges and achieve strategic objectives.

Ranked as one of the top 3 HR technologies in the US, 1-Page changes the dynamics of hiring: leveraging candidate’s solutions, sent in the format of one page job proposals, the platform applies new predictive data to rank the most suitable candidates for the interview.  By streamlining the recruiting process and identifying candidates while displaying the greatest desire and capability for the role, 1-Page greatly reduces talent acquisition costs and significantly increases employment retention rates for enterprises, especially those with large staffing requirements. More information about the company is available at: www.1-page.com.

Categories: SMB